IDEAS, OBSERVATIONS & EVERYTHING IN BETWEEN
Not quite a marketer.
Not quite a product manager.
Somehow, the API between them.
A little bit of marketing. A little bit of technology. A little bit of product. And a whole lot of connecting the dots.
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THE STORY BEHIND THE NAME
Behind SandwichAPI.
I started in Marketing. Somewhere along the way, I found myself working across product, delivery, sales and FDE — coordinating teams, learning the tech, and talking with customers.
And then one day, I was told: “You’re not doing enough Marketing.”
Fine.
SandwichAPI is where I make sense of everything in between — the ideas, contradictions and connections across AI, technology, marketing and business.